Marketing Segmentation Essay Example for Free

Marketing Segmentation Essay

Re-viewing Summer: the Way to Highland Park, A Selection From A Walker In the City :: Kazin Summer Highland Park

Kazin's Summer: The Way to Highland Park Sitting on the marble steps of the old, traditional American church, I began to feel cold. Two oriental lions, carved out of old white marble, surrounded me. Their faces were mean, and they seemed to be staring at something. As the beasts remained perfectly still, tiny creatures – black ants and brown bugs –very busily walked on their backs. As I looked around from my cold spot on the step, I could see an old, brick house. This house was like none other on the block. With a large American flag hanging on the door, this house – a symbol of the American dream – stood taller than all the other houses. My attention then shifted to two great big evergreen trees on each facade, and the beautiful bed of flowers, of all shapes, sizes, and colors, wrapped tightly around the base of the house – the tracings of an American summer. There was a light through the upstairs’ window of the house. I could see a mother sitting with her baby son. Although all I could hear were the many crickets singing softly in the night, I knew that the loving mother was telling a bedtime story to her sweet and sleepy child. My America is a very beautiful place, not only because of the big cities, tall buildings, stone statues, and pretty flowers, but also because of the people who make America what it is today. Knowing within every blue, black, brown, green, and gray eye you see on the streets of America – and like me, every window you look through – there are stories, hopes and even dreams, this thought brings me the greatest pleasure, as it did Alfred Kazin. Kazin’s greatest pleasure came looking at the many historical landmarks that New York had to offer and thinking of the many people who struggled to make those astonishing contributions. In â€Å"Summer: The Way to Highland Park† (1951), Kazin takes us into his childhood in the Brownsville section of Brooklyn, describing his America with such tactile distinction that we too can â€Å"taste the damp sweetness of Italian cheese† and â€Å"see the clumps of red and brown meat dripping off [the] sausage rings† (Kazin 332). â€Å"You cannot grow up in that kind of environment, without absorbing and re-expressing a fantastically physical world,† states Kazin in an National Public Radio news recording.

Introduction to Linguistics Essay

What is meant by the field of linguistics? This introductory chapter concerns some dimensions of linguistics, which give us a general idea of what linguistics is, including the history of linguistic, grammar, and other disciplines of linguistics study. What does grammar consist of and what are the relationship between one and another? How many languages do human beings have the capacity to acquire? What other studies are made in recent centuries? Each of these aspects are clearly described, and other chapters will go into further details. While in this chapter we will provide some less detailed information on the various aspects of linguistics mentioned so far. 1. 1 Defining Linguistics There is nothing that can be said by mathematical symbols and relations which cannot also be said by words. The converse, however, is false. Much that can be and is said by words cannot successfully be put into equations, because it is nonsense. C. Truesdell Linguistics is a study to describe and explain the human faculty of language. There is no doubt that linguistics has changed through human development. 1. 1. 1 History of linguistics The history of linguistics can be divided into three periods: antiquity, middle ages and modern linguistics. Antiquity Dating back to earlier period of linguistics, linguistics is often associated with a need to disambiguate discourse, especially for ritual texts or in arguments. Ancient Indians made a big contribution to linguistics development. Similarly, ancient Chinese played a key role in improving linguistics development. Around the same time as the Indian developed, ancient Greek philosophers were also debating the nature and origins of language. During this period, syntax and the use of particles developed fast. In addition, scholars proposed that word meanings are derived from sentential usage. 1. 1. 1. 2 Middle Ages In Middle East, in terms of expanding Islam in 8th century, a large number of people learn Arabic. Because of this, the earliest grammar came to being gradually. At the same time, Sibawayh, a famous scholar, wrote a book to distinguish phonetics from phonology. In the 13th century, Europeans introduced the notion of universal grammar. Modern Linguistics Modern linguistics’ beginning can date back to the late 18th century. With time passing by, the study of linguistics contains increasing contents. Meanwhile, it is used in other fields, computer, e. g. , has come to be called computational linguistics. The study of applications (as the recovery of speech ability) is generally known as applied linguistics. But in a narrower sense, applied linguistics refers to the application of linguistic principles and theories of language teaching and learning, especially the teaching of foreign and second language. Other related branches include anthropological linguistics, neurological linguistics, mathematical linguistics, and computational linguistics. However, linguistics is only a part of a much larger academic discipline, semiotics. It is the scientific study of language. It studies not just one single language of any one society, just like Chinese or French, but the language of all human beings. A linguist, though, does not have to know and use a large number of languages, but to investigate how each language is constructed. In short, linguistics studies the general principles whereupon all human languages are constructed and operated as systems of communication in their societies or communities. 1. 1. 2 An Interesting Comparison Linguistics is a broad field to study, therefore, a linguist sometimes is only able to deal with one aspect of language at a time, and thus various branches arise: phonetics, phonology, morphology, syntax, semantics, applied linguistics, pragmatics, psycholinguistics, lexicology, lexicography, etymology and so on. Suppose that the study of linguistics can be considered to be a computer, so linguistics is equal to the CPU, which supports all the other parts. Moreover, sound card would stand for phonetics and phonology, and then morphology and semantics are like the memory of the computer. What’s more, syntax plays as an important role to translate single words to a whole sentence which is full of meaning, just like a graphics card, which uses picture to make sense of the idea of memory stick. Finally, everything is ready, it’ s time to use computer and the same goes for language acquisition. Very interestingly, the properties of computer are amazingly similar to human language. from www. iflytek. com/english/Research-Introduction%20to%20TTS. htm Above all, linguistics is concerned with the study of verbal language– particularly speech and written language. What’s more, language is a system and there is a set of options of which one must be chosen depending on the purpose and context. (Marie E. & John P. , 1991, p. 64). 1. 2 The broad study of language Language is a highly complex system of communication, so it sometimes will be called a ‘system of systems’. It is used to construct, exchange, express, and record information and ideas. It performs these functions effectively because it is based upon systems that are understood by those using the language. In this chapter, four topics will be concerned. They are phonology, morphology, syntax, and semantics. In this section, some overall definitions and interactions among the four parts will be talked about. 1. 2. 1 Phonology In order to assist learners at the early stages of literacy, it is very important to understand the relationship between sounds and letters. The sounds of speech are studied in phonetics and phonology. (Marie E. & John P, 1991) 1. 2. 1. 1 Definitions of phonology and phonetics Phonology is the study of sound systems- the invention of distinctive speech sounds that occurs in a language and the patterns wherein they fall. In other words, we study the abstract side of the sounds of language, a related but different subject that we call phonology (Peter, 2000). In short, it is about patterns and roots. On the other hand, it is more strict linguistics. Phonetics is the science which studies the characteristics of human sound-making, especially sounds used in speech, and provides methods for their description, classification and transcription. In common, speech sound is used everywhere, and it can be divided into three parts: articulatory phonetics, auditory phonetics, and acoustic phonetics. . 2. 1. 2 The difference between phonology and phonetics It seems that phonology and phonetics are similar. That is why both of them make learners confused. In fact, they have great difference. Phonology pays attention to how speech sounds of a language pattern are put together according to regular rules. On the contrary, phonetics focuses mainly on description of how speech sounds are made. For instance, if someone says â€Å"we should get our two lips close together and then push them open with a strong air†, that means he or she is relevant to phonetics field.

Essay on Things Fall Apart by Chinua Achebe - 954 Words

Umuofia is a village in Africa, and the inhabitants there are usually united. However, when the Christians arrive and permeate the village, the clan changes but also falls apart. The novel in which this story takes place is called Things Fall Apart by Chinua Achebe. The story is about a well-respected man named Okonkwo who has three wives and many children, the oldest being Nwoye. Okonkwo is banished for seven years from Umuofia, and during those seven years, Umuofia is changed fundamentally by the Christian faith. Many people are converted, but the whole clan is in conflict. This novel demonstrates that Christianity destroys but also guides the Ibo culture in Umuofia. Initially, the Christians help guide the Ibo culture by giving some†¦show more content†¦It was Okonkwo’s uncle, Uchendu. ‘Are you mad?’ Okonkwo did not answer. But he left hold of Nwoye, who walked away and never returned†(132). The scene ironically shows both guidance and destroying. Nwoye demonstrates confidence in his new Christian faith by not yelling back to his father and simply walking away to what he believes. Okonkwo, however, is driven insane by Christianity. Since Okonkwo does not believe the Christian faith, he does not want anyone else to join. When Nwoye does join, Okonkwo takes his anger out on him. Christianity both gives confidence to people and tears apart family units. Secondly, the Christians unite the converts, but this unity does not prevent the new converts from demeaning others because of their religion or beliefs. When Mr. Kiaga, the missionaries’ interpreter, persuades the converts to accept the osu, or those who are cast out of the clan, Achebe writes, â€Å"‘Before God,’ he [Mr. Kiaga] said, ‘there is no slave or free. We are all children of God and we must receive these our brothers’†(136). The people are guided by Mr. Kiaga’s words as he teaches that they are all children of God and are, therefore, equal. One might think that converts would subsequently show the other religion in Umuofia an equal amount of respect as before, but they do not. While the church is still new to the village and does not perish in Evil Forest, Achebe says, â€Å"Three converts had gone into the village andShow MoreRelatedThings Fall Apart By Chinua Achebe1415 Words   |  6 Pagesbook Things Fall Apart by Chinu a Achebe does just that. This book should be taught in schools because it shows the values and traditions of Achebe’s Igbo culture, persistently teaches life lessons throughout the book, and shows the darker reality of European colonialism in Africa. Chinua Achebe is known as one of the most influential and famous authors to ever write. Chinua Achebe originates from an Igbo background and he expresses that through his writings very well including Things Fall ApartRead MoreThings Fall Apart by Chinua Achebe1324 Words   |  6 Pages Chinua Achebe chose to write his novels in English to reveal a deep response of his people to colonisation and to make that response understood to people all over the world. Things Fall Apart was written in English to teach people worldwide of the struggles he faced and the people of Nigeria faced growing up. Many authors and critics have written about Achebe’s ‘Things fall apart’ adding their valued opinion on what he was trying to say and his decision to write in English. In the followingRead MoreThings Fall Apart By Chinua Achebe Essay1203 Words   |  5 Pages who took their land for monetary gain. This was a dark period of time for Africans that live there. The U.S. Civil War and The Great Depression both can be related, in this instance, to how down their people were because of what happened. Chinua Achebe said it best, â€Å"I would be quite satisfied if my novels...did no more than teach my readers of their past...was not a long night of savagery from which the first European acting on God’s behalf delivered them†(qtd. in â€Å"Morning Yet† 45). In theRead MoreThings Fall Apart By Chinua Achebe1452 Words   |  6 Pagesassume control over the Roman Empire. However, imperialism in Africa remained a recorded element from 1750 to 1945. This paper visits how control and changes were influences over the Africans during this time period as seen through Chinua Achebe’s novel Things Fall Apart. (UKEssays, 2015) Europe was experiencing a few financial and political changes that forced the major European forces to investigate abroad regions to add to their resources during the seventeenth century. In order for the EuropeanRead MoreThings Fall Apart By Chinua Achebe2361 Words   |  10 PagesThings Fall Apart Book Critique Things Fall Apart by Chinua Achebe is a historical fiction novel describing the life of Okonkwo in a Nigerian village succumbing to European ways, in order to portray Achebe’s view on imperialism. It was chosen for us to read by our teacher because it describes imperialism and its effects in an Ibo village of Nigeria. It also shows the treatment of natives by the Europeans and how the natives reacted. Things Fall Apart is useful to our course of studies because itRead MoreThings Fall Apart By Chinua Achebe1265 Words   |  6 PagesThings Fall Apart by Chinua Achebe is markedly relevant to our current course of studies in World History, as it tells a story based on European Imperialism in Africa. Coming off the heels of our Imperialism unit, this post-colonial novel provides very helpful context on different civilizations’ perspectives throughout the Age of Imperialism; aside from analyzing death tolls, descriptions of conflicts, and names of countries, it was previousl y hard to envision what life was actually like during thatRead MoreThings Fall Apart by Chinua Achebe 735 Words   |  3 PagesThings fall apart. Achebe. Ernest Gaines once said, â€Å"I write to try to find out who I am. One of my main themes is manliness. I think Im trying to figure out what manliness really is.† Indeed, every society or culture has its own understanding of an ideal man. Even though these characteristics are different in various parts of the world, the significance of masculinity can never be overestimated. â€Å"Things Fall Apart† by Chinua Achebe is considered as one of the best examples of a riseRead MoreThings Fall Apart by Chinua Achebe692 Words   |  3 Pagesthe way to go. Through commercial trading Islam spread into Igboland, and this led to more Igbo people leaving the Igbo way of life for another, whether it be Islam or Christianity which divide the country in two. In the novel Things Fall Apart written by Chinua Achebe British colonialism and the migration of Muslims to Nigeria led to the change in the faith, social and economic changes in the Igbo society. Traditional Igbo faith believes that there is only one creator or god known as ChinekeRead MoreThings Fall Apart By Chinua Achebe897 Words   |  4 PagesIn the novel, â€Å"Things Fall Apart† by Chinua Achebe the Igbo tradition revolves around structured gender role. Everything essential of Igbo life is based on their gender, which throughout the novel it shows the role of women and the position they hold, from their role in the family household, also planting women crops, to bearing children. Although the women were claimed to be weaker and seemed to be treated as objects, in the Igbo culture the women still provided qualities that make them worthyRead MoreThings Fall Apart By Chinua Achebe Essay1851 Words   |  8 Pageschoice and styles are critical not only to the reader’s understanding of the text but to his appreciation as well. How language is effectively manipulated in their writings enhances the reader’s valuing of the works. The selected novel Things Fall Apart by Chinua Achebe is a representation of Igbo culture and their language. It explores the life of an Igbo tribe at the time of when colonization hit Africa. It could be considered as a post-colonial text, as the protagonist of the story and the other